Hilton’s (NYSE: HLT) midscale hotel brand, Tru by Hilton, is expanding its footprint in Texas with a new property opening in downtown San Antonio. This is the second Tru by Hilton property in the Lone Star State and the first adaptive reuse project for the brand, underscoring the new property’s unique historical influence. Tru by Hilton continues to reinvent the midscale hotel category and is increasing its presence in larger, higher visibility markets such as downtown San Antonio.
Tru by Hilton Downtown San Antonio was once the façade of the ‘30s’-era Gillespie Ford Building. The first two floors of the new Tru building maintain the original pie-shaped framework of the dealership, boasting restored stuccowork on the exterior, and a unique lobby area that is larger than most existing Tru properties.
“The San Antonio property is an example of how we are strategically pursuing adaptive reuse projects to open in hher barrier-to-entry markets,” said Alexandra Jaritz, global head, Tru by Hilton. “We want to be wherever our guests are traveling.”
Owned and managed by Baywood Hotels, the 95-room Tru by Hilton Downtown San Antonio is conveniently located near popular attractions like the San Antonio Riverwalk and The Alamo, as well as the Henry B Gonzalez Convention Center and Rivercenter Mall. The property is also just minutes from Lackland Air Force Base, Seaworld and Six Flags Fiesta Texas.
“We are extremely proud to join the Tru by Hilton brand and introduce travelers to this new midscale lodging offering,” said Christopher Arango, General Manager. “Our ideal location, affordable price and unique historical influence makes us a desirable choice for guests visiting the San Antonio area.”
Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms, large bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets, and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.
Tru by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money, and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases at Amazon.com with Amazon Shop with Points.
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